Posts tagged with ‘Event Marketers’
LUNA Looks to Extinguish Gender Disparity in the FDNY With a Community Festival and Footrace
Think of New York City and the word “diversity” inevitably comes to mind. But for female members of the FDNY, nothing could be further from the truth. Despite Manhattan’s reputation as a melting pot, the city has the lowest percentage of women firefighters (0.5 percent) out of every major metropolis in the country. To highlight...
2017 Dream Team: Five Ways to Keep Your Team on Track
Motivating your team is key to the success of any event marketing endeavor. Your team puts in long hours, spends countless nights away from home and plays a major role in ensuring the event goes off without a hitch. The best managers know how to keep their team going when the going gets tough, when...
Turn Your Next Business Trip Into an Idea-Generating Adventure
Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential...
Inside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.