Posts tagged with ‘Event Marketers’
Three Insights on Activating at Art Basel without a ‘VIP’ Experience
Between the world class art and parties, standing out at Art Basel is a tall order. For Marriott’s Tribute Portfolio, introducing consumers in the Miami Beach market to its independent hotels across the world, including its Royal Palm South Beach Miami property, required a dose of color and characters—something the brand is known for. Teaming...
Year in Review: The Top Experiential Trends and Strategies of 2018
Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties...
Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year
Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming...
People’s Choice: Inside EM’s 10 Most-Read Stories of 2018
As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, we offer a look back at EM’s top 10 stories of the year—the winning programs and standout strategies that will, no doubt, inspire event marketers in the months to come. Many pop culture...