Posts tagged with ‘Event Marketers’
How Espolòn Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes
Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolòn Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolòn Tequila’s “Cocktail Fights,”...
How Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’
Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering the vast amount of your time is typically spent on booking a doctor’s appointment and waiting for results. That notion was the impetus behind LetsGetChecked, a medical technology startup that provides at-home health testing and quick access to lab results....
Q&A Part Two: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports
Understanding the esports industry is one thing. Activating within it is another. Whether your brand is already playing in the esports space or just getting started, it’s important to recognize trends in the esports business to get ahead of the game. Esports pioneer Mike Sepso and former NBA and IMG executive Bobby Sharma recently created...
Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry
The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...