Posts tagged with ‘Event Marketing Magazine’

August 7, 2017

Three Lessons in Launch Events From Perrier’s Pop-Up

Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new...

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August 4, 2017

Street Stunts Give New Yorkers a Taste of Alabama

Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...

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