Posts tagged with ‘Event Marketing Magazine’
Experience Design: How New Furniture Trends are Helping Brands Increase Dwell Time
When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are...
Photo Tour: Alcohol Sampling in The Glenlivet Dram Room
To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events...
Irvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on...
BMW Engages Beginners and Experienced Drivers in the Ultimate Driving Experience
One way to get people revved up about a car is to get them behind the wheel. That’s one of the core tenets of BMW’s Ultimate Driving Experience, which, after a hiatus last year, hit the road April 13-23.