Posts tagged with ‘Event Marketing Magazine’
Schick Targets Bald Guys, Invites Them into an Exclusive ‘BIP’ Community
With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s, has centered its advertising on head-shaving as the ultimate “torture test” to prove its attributes—the fact that the blades respond to and adapt to contours around the face and head. To modernize that messaging and form a community for its...
Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform
Commuters and residents of San Francisco and New York City may have noticed Twitter’s recent out-of-home campaign plastered all over subways stations, featuring real tweets surrounding the meme-friendly topic of “Me on Twitter.” In the tweets, users shared hilarious examples of how they’re able to be more themselves on Twitter than other social platforms, which...
Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23
To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths...
Amazon’s Treasure Truck and Focus Features Treat ‘Downton Abbey’ Fans to High Tea
“You’re from Los Angeleez? What on earrrth are you doing here in Brighton? You must be wealthy! Are you married?” That was “Nigel” making small talk with one of the guests at Grand High Tea Experience, Sept. 15 in L.A. He was one of about a dozen costumed actors—half in Edwardian finery and half in...