Posts tagged with ‘Event Marketing Magazine’
Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children...
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges...
CES 2019: Twitter Commons Returns with Texture and a Business Message
For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape. The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies...
Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space
The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers...