Posts tagged with ‘Event Marketing Magazine’
SAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones
For a brand with an expanding portfolio of business solutions that benefit many different industries, SAP at its annual SAPPHIRE NOW show, held in conjunction with the ASUG Annual Conference, June 5-7, needed a conduit in which to immerse the more than 21,000 attendees from 102 countries in the end results of its offerings. And...
Fab 50 2018: Recognizing the Industry’s Top Exhibit Builders
Today’s fabricators wear many hats. They design and build the stunning housing for the experiences so many brands want to bring to life.
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...
From Pop-ups to Property: Propel Water’s Co:Labs Fitness Festival Program Expands
In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness enthusiast target, Propel Water, a PepsiCo brand, created the Propel Co:Labs program. What began as pop-up fitness events in L.A. and New York City, that morphed into a multi-city pop-up program punctuated by a festival, is now a nationwide fitness...