Posts tagged with ‘Event Marketing Magazine’
Five Keys to a Successful Sleepover Activation
Tips, tricks and techniques for “getting into bed” with consumers Imagine winning tickets to watch your team compete in the Super Bowl. Or being submerged in a submarine with scientific researchers you watch on television religiously. Or winning a dinner at your favorite restaurant for you and three of your closest friends. All that...
CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3
The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event...
MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship
In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts...
Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and comic book fans. Flash-forward to today and the event has evolved into a sprawling four-day affair dedicated to the popular arts in all of their forms, attracting 130,000-plus passionate fans of movies, TV, comic books, video games and beyond from...