Posts tagged with ‘Event Marketing Magazine’
Introducing the 2018 B-to-B Dream Team… The Industry’s Most Valuable Players
It’s one of the best times of the year here at Event Marketer, when our editors get to play entrepreneur and ask the question, “Who would we want on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”
Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT
You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands,...
Cover to Cover: EM Follows up on 15 Years of Cover Stories
When Event Marketer published its first issue 15 years ago, event organizations were just starting to understand their strategic value. Oh, how things have changed.
Stunts: 11 Ways to Stop Consumers in Their Tracks
In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to...