Posts tagged with ‘event research’
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs...
Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track in a big way.