Posts tagged with ‘EventMarketer’
Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers...
Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation
British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...
The Most Shareable User-Generated Content Campaigns of 2017
Extending the reach of your brand is the ultimate aim of any marketer, and when it comes to events, it’s a key part of measuring its success. After all, why aim to reach just attendees, when you have the chance to get in front of those attendees, but also their friends, family and other online...
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift one’s spirits, which is just what Hennessy set out to do with Le Grand Voyage, a week-long series of events that immersed consumers in a journey through the Cognac-making process. Held in the Industry City area of Brooklyn in New...