Posts tagged with ‘EventMarketer’
Cruise Through the Best Auto Activations of the Year
From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...
Vevo Rewards Employees and Clients With a Freak Show-Themed Halloween Event
For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for 600 employees, partners and clients has been one of fall’s hottest tickets for industry insiders in the Greater Los Angeles Area. And with a queue of 100-plus costumed brand and agency partners lining up before the doors to this year’s...
Why the Conference Keynote is Shrinking
Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo expound for two hours on its latest products and growth strategy?
Meals on Wheels: Uber Whips Up a Mobile Dining Experience to Launch its New Credit Card
Uber earlier this month took to New York City streets to celebrate the launch of its Uber Visa card. But instead of utilizing one of its sedans, the app-based ride-sharing service revved up a double-decker bus that it converted into an elevated mobile dining experience for a small group of Uber “power users” and social...