Posts tagged with ‘EventMarketer’

May 12, 2017

Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour

It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired...

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May 8, 2017

Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride

To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the...

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