Posts tagged with ‘EventMarketer’
With Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year
WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff...
Women in Events: Exclusive Insights and Sound Bites from 15 Leading Brand Executives
We know it’s cliché to say, “You’ve come a long way, baby,” but, women in events—you’ve come a long way. Fifty years ago, the only role women had in events was sitting on top of a car at the annual auto show.
Nike’s Retail Experience Combines Digital Features With Personalized Service
Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd...
Full Coverage: The 2018 Experience Design & Technology Awards
Hey Hollywood, you’ve got some competition. While elaborate sets, high-tech special effects and actors are all key ingredients of box office-busting films, the experiential marketing industry, in business and consumer events, alike, is writing its own script.