Posts tagged with ‘exhibits’
Natural Essence: Inside Boehringer Ingelheim’s Sustainable Exhibit
Boehringer Ingelheim, the world’s largest independently owned pharmaceutical company headquartered in Ingelheim, Germany, has set out to bring real, tangible change to their exhibition practices. With a schedule of more than 400 events worldwide, Boehringer wanted to represent the company’s commitment to its Sustainable Development for Generations efforts, rooted in the United Nations Sustainable Development...
What’s Trending in Trade Show Exhibit Design in 2024
As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that...
Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater
At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the...
Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation...