Posts tagged with ‘exhibits’

February 23, 2024

Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co.

You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. After 25 years with the company, including 17 in trade shows, he still has “the bug” and loves that fact that his job is always fresh and challenging, and the payout...

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February 21, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits

Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” From full-scale cafés to a single-pod machine, it’s also an opportunity for delicious, high-octane engagement. “Coffee is hot right...

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January 20, 2024

CES 2024: Six Best Practices from the Kia Connected Home Booth

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. The Kia Connected Home exhibit at CES 2024...

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January 17, 2024

Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs

The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and...

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January 15, 2024

Miami Art Week Inspo: Seven Experiential Ideas We Loved

Thousands of artists and affluent art lovers convene for a week of internationally renowned programming and exhibitions each December for Miami Art Week (did you catch that Faena beach maze?), and the brands targeting them are close to follow. From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art...

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