Posts tagged with ‘experience design’
Our Picks for the Top Brand Experiences at New York Comic Con
More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations...
Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.
Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market:...
Kids Test Their Explorer Skills at National Geographic’s ‘Recruitment Center’ Pop-up
To celebrate the launch of its new “Explorer Academy” fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological dig to encountering live snakes to conducting experiments in a lab. The one-day event, which took place on Sept. 5 in Manhattan’s Chelsea neighborhood, celebrated...
Behr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops
Paint is flat by nature, but Behr has given it dimension by launching its second annual Color of the Year with an experiential program. The brand invited consumers to experience the 2019 Color of the Year, “Blueprint,” at its Color Shop pop-up, Aug. 22-26, in the SoHo neighborhood of Manhattan. Hosted in partnership with The...