Posts tagged with ‘experience design’
Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation...
The Brief: Cash Showers and ‘F*d Up’ Sponsorships
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and “f*d up” marathon sponsorships.
Ideas from Fashion Trade Shows: Five Exhibit Style Touches
When Informa Markets’ MAGIC apparel trade shows, Project and Sourcing at MAGIC, come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to...
Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry
Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.