Posts tagged with ‘Experiential Marketing Agency’

September 9, 2019

Higher Education: Inside the Weedmaps Museum of Weed

The legalization of cannabis consumption has made the plant a hot topic of late, but human interaction with marijuana dates back to ancient civilization. From binding samurai armor together to easing the effects of chemotherapy, cannabis has an extensive history that encompasses a range of uses, cultures and time periods. To illustrate this evolution while...

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September 2, 2019

Families Take Multisensory Tours of Cinnamon Toast Crunch’s ‘Cinnaverse’

To spread awareness of the cereal’s new, colorful branding and greater emphasis of its 16 cartoon “Cinnamoji” characters back of box, Cinnamon Toast Crunch created a five-room, interactive pop-up this summer in three cities, Santa Monica, CA, Houston and Chicago, from July 18 to Aug. 25. Dubbed the “Cinnaverse,” the experience traveled to areas where...

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September 2, 2019

Three Tips on Reducing Food and Beverage Waste at Events

The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible for roughly the same amount of greenhouse gas emissions as 37 million cars—one in seven on the road today. So we caught up with Meredith Danberg-Ficarelli,...

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