Posts tagged with ‘Experiential Marketing Summit’
Twitter Head of Global Events: ‘You Are Where Story Meets Experience’
Each year, the Experiential Marketing Summit gives attendees a chance not only to rub shoulders with industry thought leaders and experiential gurus, but to glean meaningful insights from them.
EMS 2017: Adobe’s Five Pillars of Experiential Marketing
Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We...
EMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...