Posts tagged with ‘experiential marketing’
Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault
To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other...
How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV
Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related content. So, to engage fans where they are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports, each featuring experiences tailored to those particular groups of sports fans. Dubbed “ESPN House,” the series’ first...
How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said
Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of...
Building Events for Kids: Everything We Learned from ‘Trolls The Experience’
We sent our summer intern on a different kind of coffee run —to the hottest kids’ ticket in New York In case you haven’t heard, Trolls are a thing. The collectible dolls were transformed into the 2016 blockbuster animated film “Trolls,” and in 2018 DreamWorks brought the film to life with “Trolls The Experience”...