Posts tagged with ‘experiential marketing’
50 Years of Progress: How Brands Commemorated Pride Month
When we think about Pride Month today, visions of parades, rainbows and celebratory events often come to mind. It’s hard to believe that just a few decades ago, discrimination against the LGBTQ community was rampant and police raids at LGBTQ hangouts were widespread. But in June of 1969, when New York City police raided the...
Q&A: Auto and Financial Categories Pose Opportunities for Brands in Esports
Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. You know, the one in which a lone player holes up in his basement for hours on end, hopped up on caffeine, speaking to no one. Esports fans have diversified beyond this cliché,...
How One-on-One Interactions Drove Engineer.ai’s Conference Strategy
Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference,...
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...