Posts tagged with ‘experiential marketing’
How the Stoli Key West Cocktail Classic Supports the LGBTQ Community
What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador,...
Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square
Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has traversed Niagara Falls and a Grand Canyon-area gorge on a high wire—without a safety net and before a live television audience. And just last month, on the evening of June 23, Wallenda took his high-wire artistry to the Big Apple...
Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience
Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed...
Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors
As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home...