Posts tagged with ‘experiential marketing’
How Today’s Automakers are Transforming the Traditional Test Drive
If you can’t remember the last time you stopped by an auto dealership, you’re not alone. These days, many consumers prefer to conduct their vehicle research online, leading to fewer trips to the local dealer. As a result, most automakers have seen interest in the traditional test drive wane, and accordingly, a missed opportunity for...
How the Humble Ball Pit Became an Experiential Marketing Mainstay
Ahhhh… the humble ball pit. Originally the star of fast food restaurant playscapes and children’s carnival experiences, the ball pit has evolved into a go-to activation element for brands of every stripe. And while ball pit engagements aren’t particularly strategic, they continue to draw in “kids” of all ages looking for some good, clean fun....
Meet the Speakers, EMS 2019: L.L. Bean, Data and Bringing a Brand Promise to Life
We’re keeping the event inspiration rolling with insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “Bringing Your Brand Promise to Life Through Events with L.L. Bean.” The skinny: Launching a new campaign can be challenging, but it’s also an opportunity for...
Absolut Creates a Sustainable Footprint at Coachella for ‘People, Planet and Product’
Absolut vodka created an oasis for “people, planet and product” at its experiential activation at Coachella, offering festivalgoers dancing, drinks and air conditioning, as well subtle cues alluding to its new Planet Earth’s Favorite Vodka campaign, which officially kicked off on Earth Day, Monday, April 22. Its Coachella experience was the first iteration of the...