Posts tagged with ‘experiential marketing’
Adobe BASH: Inside the Industry’s Biggest After-Hours Event for Creatives
It was a balmy night on San Diego Bay. Lights twinkled in the distance and a gentle breeze wafted through the air. It was 7:30 p.m., already dark, and well past my usual East Coast bedtime.
SXSW 2017 Part Two: Five More Must-See Activations
We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event...
Why Big Brands are Banking on College Campus Ambassadors
College students are a desirable demographic for marketers who each fall pack up their samples and head to dormitories, quads and student centers around the country.
SXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight...