Posts tagged with ‘experiential marketing’
Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but really, they’re chief structural problem solvers. This year, they suspended a grassy meadow 40 feet in the air, created a paper shredder photo op attendees could climb into and figured out how to fashion exhibit walls made of suspended fabric...
Fresh Takes on the Convention Scene: Four Events with Unique Approaches
Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally, they have revolved around pop culture topics, like movies, television, books, or genres like anime or science fiction. High-profile fan conventions like San Diego Comic-Con and Lucca Comics and Games attract hundreds of thousands of attendees each year. But a...
Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real
Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus on helping consumers hide an issue rather than confront it. But a collection of brands this year capitalized on relatability—and an event program—to create irreverent, funny and honest campaigns that confidently told consumers in person: We get you, and others...
Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon
Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering...