Posts tagged with ‘experiential retail’
Three Things We Loved About American Eagle’s Denim Deli in Nashville
The food and fashion worlds continue to collide, and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brand’s signature denim collection while feeding consumers a complimentary signature sandwich from Music City’s iconic Mitchell’s Deli. Designed for an extended...
The Brief: Germ Zones and Cardmember Cafés
This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés.
NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s...
Q&A: Walmart Canada on Launching an Incubator to Stay Ahead of the Retail Curve
For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth mode” working on the brand’s first-ever incubator, Blue Labs. The think tank was ultimately unveiled amid Walmart Canada’s debut at the 2022 Collision conference in Toronto (Kubik handled), where an interactive booth and multiple presentations delivered by executives during the...