Posts tagged with ‘family-friendly’
GoGo squeeZ Partners with Crayola on a Colorful Back-to-School Campaign
Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo...
Sweets and the City: Godiva Deploys a Retro Pink Truck to ‘Deliver Happiness’ to New Yorkers
Right now, Godiva figures we could all use some good cheer—and chocolate. Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling...
Building Events for Kids: Everything We Learned from ‘Trolls The Experience’
We sent our summer intern on a different kind of coffee run —to the hottest kids’ ticket in New York In case you haven’t heard, Trolls are a thing. The collectible dolls were transformed into the 2016 blockbuster animated film “Trolls,” and in 2018 DreamWorks brought the film to life with “Trolls The Experience”...
Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords...