Posts tagged with ‘fan experience’
Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’
It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan...
How Brands Engaged Hoops Fans at NBA All-Star Weekend
There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand...
Buick Revamps its NCAA Final Four Activation with the Fandom University Experience
To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and...
FX Captivates TV Fans’ Imaginations With ‘Legion Chamber’ Sci-Fi Installation
To engage fans and potential new viewers of the FX TV series “Legion” ahead of its second season premiere April 3, the network created a truly psychedelic art installation in Hollywood’s Goya Studios from March 29 to April 1. The experience was designed to echo a key theme within the series’ second go: “a sane...