Posts tagged with ‘festival activation’
How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes
The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. music festival—until Cali Vibes 2024, that is.
Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...
SXSW 2023: Photos from 18 Immersive Brand Experiences
The 10-day SXSW conference and festivals welcomed fans, artists, creatives, marketers, filmmakers and exhibitors to Austin, TX, for a deep dive into the state of the entertainment, music and tech industries. EM was on the ground March 13-18 (in unseasonably chilly weather for the city) and visited expansive brand activations that served as catalysts for...
Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and...