Posts tagged with ‘festival activation’
Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments
A COVID-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk...
Festival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24. Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where...
SXSW Attendees Explore HBO Max’s Catalogue with Facial Recognition Technology
HBO consistently creates epic fan experiences on the ground during SXSW, from a 90,000-square-foot replica of “Westworld” to a cause marketing campaign with the Red Cross that urged attendees to literally “Bleed for the Throne.” For its 2021 experience, the network leaned on the fact attendees have consumed a record amount of content at home...
Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and,...