Posts tagged with ‘floating activation’

The Brief: Golden Porta Potties and Boozy ‘Sailgates’

This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.

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The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes

This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes.

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Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.

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How evian Cruised into the US Open with a Floating Tennis Court

Heading into this year’s tournament, 35-plus year partner evian, the official water of the US Open, sailed right into success with New York City’s first-ever floating tennis court.

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The Secret Sauce for These CPG Brands? Quirky Culinary Events

There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year). If you’re looking...

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