Posts tagged with ‘Formula 1’
Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023, the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Coca-Cola Southwest Beverages partnered with the corporate sponsorship...
Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin
The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. An estimated 400,000-plus fans attended the...
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness...
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing's DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International...