Posts tagged with ‘FTC’

The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games.

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Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers

If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube...

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