Posts tagged with ‘Fyre Festival’
How Marketers Responded to the Doomed Fyre Festival—and its Documentaries
If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to...