Posts tagged with ‘gamification’
The Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.
Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023, the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Coca-Cola Southwest Beverages partnered with the corporate sponsorship...
Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts
Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for fresh ways to keep fans on-site and engaged in everything the event has to offer, from the performances to the partner activations to the f&b.
The Brief: Quitter’s Day and Reality Show Competitions
This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and cafés run by banks.