Posts tagged with ‘gamification’
Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was...
Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023
Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. “We’ve always been...
Everything We Experienced at the Second Annual SEPHORiA Virtual House of Beauty
Even as the live events industry roars back to life, Sephora says its customers continue to show an inclination for virtual experiences. So to meet clients where they are, the brand for a second year took its flagship beauty convention into the digital realm with the SEPHORiA: Virtual House of Beauty. The free event for...
Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation
Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re in a category that not many folks wake up thinking about every day,” said Alyson Griffin, vp-marketing at State Farm. “It felt like the right...