Posts tagged with ‘GIF’

December 12, 2018

How Espolòn Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolòn Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolòn Tequila’s “Cocktail Fights,”...

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August 15, 2018

Inside Panorama 2018: Digital Art, Gaming and Glitter

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...

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August 1, 2018

Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences

Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes with a press event and consumer experience in New York City’s Grand Central Terminal on July 19. The activation, designed to highlight four decades...

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March 19, 2018

Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend

One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for...

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February 28, 2018

Experience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys

The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25...

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