Posts tagged with ‘global campaign’
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was...
Grand Ex 2022: Riot Games Unlocks the Best Campaign of the Year with ‘RiotX Arcane’
Riot Games' League of Legends is thought to be the world’s largest esports property with at least a dozen leagues that compete for a spot in the World Championship each year.
How Amazon Prime Video Staged Alien Invasions to Promote ‘The Tomorrow War’
The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” On the heels of several other successful film launches, the brand unleashed a global experiential campaign to promote the new flick and position itself as a...