Posts tagged with ‘group experience’
Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences
Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of...