Posts tagged with ‘HBO’
A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’
In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Indeed, after living under COVID-19 restrictions for nearly a year and a half, consumers’ expectations...
Photo Tour: Inside HBO Max’s Elaborate Influencer Kit for its Fantasy-Genre Series ‘The Nevers’
Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. And in the entertainment space in particular, marketers have tapped influencers to build buzz around series and films by mailing elaborate kits for them to unbox and...
HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.
SXSW Attendees Explore HBO Max’s Catalogue with Facial Recognition Technology
HBO consistently creates epic fan experiences on the ground during SXSW, from a 90,000-square-foot replica of “Westworld” to a cause marketing campaign with the Red Cross that urged attendees to literally “Bleed for the Throne.” For its 2021 experience, the network leaned on the fact attendees have consumed a record amount of content at home...