Posts tagged with ‘HBO’

March 25, 2021

SXSW Attendees Explore HBO Max’s Catalogue with Facial Recognition Technology

HBO consistently creates epic fan experiences on the ground during SXSW, from a 90,000-square-foot replica of “Westworld” to a cause marketing campaign with the Red Cross that urged attendees to literally “Bleed for the Throne.” For its 2021 experience, the network leaned on the fact attendees have consumed a record amount of content at home...

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