Posts tagged with ‘Hilton’

The Brief: ‘Overnightmares’ and Boring Phones

This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.

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Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More

The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness...

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Hilton on the Green: How Golf Fans Watched the Pros Tee Off from the Comfort of a Pop-up Hotel Room

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Case in point: Hilton on the Green, a self-sufficient pop-up hotel...

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