Posts tagged with ‘IBM’
IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business environment—one that is driven by speed and personalization. The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person...
The New Playbook: How Event Marketers are Adapting to the ‘New Normal’
The 2008 recession hammered the event industry. And while events returned in full force, as organizations recognized the direct correlation between their absence and holes left in the pipeline, the return of events in a post-pandemic world will require a paradigm shift. The learnings from the economic recovery a decade ago are difficult to apply...
How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race...