Posts tagged with ‘Impossible Foods’

The Brief: AI Instruments and the Impossible Ranch

This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.

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Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024

If there ever was a trade show that’s all about sampling, it’s arguably Natural Product Expo West that takes place at Anaheim Convention Center each spring.

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Sampling is Back: Get a Taste of the Impossible Food Truck Tour

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food...

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