Posts tagged with ‘influencer event’
Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’
From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...
How the BudX Hotel Experience Delivered 1 Billion Impressions
Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in...
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...
Instagram Builds Creator Community with Seasonal Events for Emerging Talent
Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and...