Posts tagged with ‘influencer marketing’
Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design...
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to...
The Brief: Ketchup Insurance and Firehouse Takeovers
This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference.
How Beautycon Roared Back to Life on a Mission to Democratize Beauty
The grand in-person return of Beautycon came with a bold message: Beauty shouldn’t just be in the eye of the beholder; it should be in the hands of the people. Organizers reintroduced the annual convention, Sept. 16-17 in Los Angeles, with a laser-sharp focus on democratizing beauty.