Posts tagged with ‘influencers’
As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement
It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show, taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building...
Walmart Taps into the BookTok Community with a Spicy Summer Soirée for Influencers
“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons
Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive.
How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults
Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month.