Posts tagged with ‘influencers’
Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers
If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube...
The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the...
American Express’ Two-Story Hospitality Experience Rocks the Panorama Music Festival
Delivering one of its largest music-based experiences to date, American Express rocked the Panorama Music Festival for a second year with a two-story hospitality tent, a flock of lifestyle influencers and a retro vibe. The brand served as a primary sponsor of the two-year-old festival, held this year July 28-30 at Randall’s Island Park in...
Six Tips for Making Event Content More Instagrammable
Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact.