Posts tagged with ‘Instagram’
Inside Instagram’s Inspiration-rich Space for Artist Influencers at Coachella
It’s a tall order to build an Instagrammable space for some of your biggest users and influencers when you are, in fact, Instagram. But the brand delivered with, quite literally, a desert oasis 26 miles away from the epicenter of the Coachella Valley Music and Arts Festival for invited music and culture influencers. Dubbed “Desert...
Social Media Tip of the Month: Instagram TV
Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way...
Behr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops
Paint is flat by nature, but Behr has given it dimension by launching its second annual Color of the Year with an experiential program. The brand invited consumers to experience the 2019 Color of the Year, “Blueprint,” at its Color Shop pop-up, Aug. 22-26, in the SoHo neighborhood of Manhattan. Hosted in partnership with The...
Six Tips for Making Event Content More Instagrammable
Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact.